Once you hit 30,000 subscribers, you can add advertisements to your video to start generating some revenue from all of those people who don’t buy your products. Or, if you’re not looking to sell anything, you can be compensated for all of your hard work and generosity. Here’s how to get the hookup.
Partner With YouTube
The YouTube partner program is probably the easiest way to make money with YouTube once you’ve built up an audience. The partner program lets you earn money from eligible videos on the site. Each time a user clicks on an ad before, during, or after your video (while still being on your page), you get a share of the revenue.
If you’re using a program like YTD, available through http://youtubedownload.altervista.org/, you can format your videos so that they look natural and fit in with the advertisements. So, for example, you could modify the quality so that everything you upload is in HD so that there’s no continuity problem between the ads and your video.
Get Your Own Sponsors
Sponsors are companies that help pay for your time and efforts in making your YouTube channel. Think of a sponsor as you would an advertiser on traditional television. Remember the old T.V. shows that would take a commercial break, with the host turning to the camera and saying, “and now a word from our sponsors”? Those old T.V. shows may be dead, but sponsorship isn’t. It’s just taken on a new form.
Science channel Veritasium uses audible, for example, as its sponsor. At the end of his videos, Derek Muller always mentions them, as well as a free offer for an audiobook. A lot of the books (in fact all of them) are books that Muller has listened to, which makes the recommendation very authentic.
To attract a sponsor, you need to have a lot of subscribers, views, and it doesn’t hurt if your audience is highly engaged with you to the point of being motivated video sharing evangelists. Muller does well with his channel, but he also has almost 2 million subscribers. You don’t necessarily need to be quite that popular, however, you’ll want to have built up at least 30,000 to 50,000 subs to attract even small companies.
Promote Your Own Merchandise
Selling your own stuff is probably the most straightforward way to monetize your YouTube account. It’s not necessarily the easiest, however. First, you have to have a product or service worth selling.
If you’re a large brand, then you have this all figured out. But, what if you’re a vlogger that’s just starting out? Now it’s a bit tougher, but not impossible.
When Kina Grannis first started out, her YouTube channel consisted of her singing to the camera on a mic that she had purchased from Blue Microphones. Over time, she built an album of original music and eventually used her YouTube Channel to sell it.
Promote Someone Else’s Merchandise
One of the weirdest channels on YouTube is run by “KingHuman.” For all of the criticism that this guy generates, he’s an excellent video marketer – pimping other peoples’ stuff, along with his own. A lot of the programs he promotes are the usual affiliate-type stuff, and he has planted roots firmly in the “make money online” niche – a niche that is notorious for its offbeat and sometimes scammy culture.
Still, the business model of promoting other peoples’ merchandise is a solid one and one that you can do in your own videos.
Offer Freemium Services
The Young Turks are masters of offering freemiums. In other words, the folks behind this YouTube channel give away a lot of great free content, but hold back the best stuff for paying customers. To pull this off, you have to have stellar content.
Young Turks are a sort of quasi news/talk show channel, but with a twist. A lot of their videos are adult-themed and not suitable for children. That’s part of the draw of the channel though, because it’s a little taboo.
Another draw of the channel is the “live show” aspect. The channel is one of the few that films live while also posting some recorded content.
Can you do something like this? Maybe. Maybe not. If you can, try it. A live show may be cost prohibitive and impractical, but if you’re looking to capture a live audience and lots and lots of comments, try it. It works.
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Stan Garcia has been using YouTube for many years. With a variety of content and marketing tactics, he loves blogging about the ins and outs of making the most of the video platform.