Oftentimes, business owners launch digital marketing campaigns and grow excited about the idea of developing an impressive online presence that results in incredible conversion and a bigger audience. However, many corporate leaders find that their eCommerce platforms do not engender these brand-building results. Luckily, pinpointing problems with your online advertising campaign can empower you to make the changes necessary to ensure that you earn the excellent bottom line you’re seeking. With that idea in mind, consider whether you’re committing any of the following digital marketing errors:
1. You Picked A Lackluster Domain Name.
Domain names are important in the online world. This is the case for several reasons, including the fact that a clever, catchy domain name can catch your audience’s attention. Moreover, using very simple, relatively common domain names is a great way to improve your site’s ranking in the search engine results pages (SERPs). If you picked a less than stellar domain name, you may be compromising your ability to attain the level of visibility and conversion you want. Luckily, companies like Network Solutions specialize in helping clients buy domain namesthat will improve their visibility in the online realm.
2. You’re Not Using Social Media.
If you want to ensure that your digital marketing campaign gets results, it needs to include the use of top notch social media optimization (SMO) services. These days, millions and millions of people across the globe log onto social media sites like Facebook and Twitter to connect with their friends and family, complete business transactions, network, and/or shop. Now that the social media world is a prime spot for doing professional work and hanging out, business owners who want to attain jaw-dropping bottom lines need to develop a cutting edge, customized presence on these channels. Digital strategists possess the industry experience and education necessary to make it happen for you.
3. You Hired The Wrong Online Advertising Company.
In many cases, the reason your eCommerce platform doesn’t engender the excellent bottom line you want results from the fact that you are working with the wrong team of digital specialists. There are numerous factors that could preclude an online advertising firm from really optimizing your Internet presence, and one factor is not offering holistic services. These days, the business owners who really blow the competition out of the water and earn absolutely amazing conversion rates typically do so because they cover all bases with a holistic campaign which includes the following: web design and development, search engine optimization, online reputation management, business consulting, mobile app design, social media optimization, content marketing, blog work, and public relations.
When you think about the ideal online advertising company, remember that it’s important to select a firm that is skilled in servicing business owners within your specific industry. For example, if you run a dental company, you should seek out a team of digital mavens who have extensive experience developing dental websites.
Once you’re determined to make your business an eCommerce success, it’s important to engage in some troubleshooting efforts to see if anything is precluding your brand from becoming an online masterpiece. Utilize the information and advice outlined above to identify and eliminate any issues that might be holding you back!