Understand Recorded Marketing Calls and Learn How to Deal with Them

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Many companies nowadays resort to a myriad of marketing strategies that involve a lot of time and effort – from advertisements on the telly to outright live sales calls, they’ve done them all. But for us consumers, there is nothing more annoying than a recorded message prompting us to buy this product or telling us to avail of a deal or service.

Sometimes, it is better to have a live person call us – because then, we can simply tell them to remove us from their list. But when we are faced with a recorded message, there is seemingly nothing we could do, and we just have to hang up the phone in frustration. Always listen to the end of the call as you are sometimes given the option to unsubscribe from the calls by pressing #9.

Understanding recorded marketing calls

First of all, recorded marketing calls are just that – calls where we pick up the phone and simply hear an automated voice telling us about a product, service, or promotional offer. But we have to learn to distinguish between a recorded call and an abandoned call. An abandoned call is different from a recorded call because it contains information to the effect that the company says they tried to contact you, but there were no operators available to answer the call. Dealing with an abandoned call is a bit different from dealing with a recorded marketing call, and knowing the difference can mean time and effort saved.

The purpose of recorded marketing calls

As consumers, we may be wondering why companies take the time to make recorded marketing calls, when they know very well that most of us would just hang up the phone. Well, the main reason is that some organisations make these calls for lead generation. Once they have been able to generate leads, they sell them to other firms which offer the service or product mentioned in the message. The most common types of recorded marketing calls are those that deal with claims for personal injury or payment protection insurance (PPI), and those that deal with the management of debt and services that are related to this. You can also receive calls that appear that no-one is there. Often these are automated calls set up to see if someone answers the phone and the time that they are available.

What you should know

The first thing you should know is that before making those recorded message calls, companies should first have your permission. If you have not given your permission and are receiving these types of calls, you can file a complaint with the ICO, or Information Commissioner’s Office. This office takes responsibility for the regulations regarding recorded marketing calls.

Filing a complaint with the ICO

When making a complaint to the ICO, you should provide them with as much information as possible. This would include the name of the company or organisation which recorded the message, the number they used, the time and date of the actual call, and the information contained within the call. But even if you cannot find out the name of the company which called you, you can still forward your issue to the ICO.

Keep in mind, though, that filing a complaint can take time. You must be willing to be patient. But if you, like hundreds of other consumers, cannot be bothered with these types of calls any more, you can also use a call blocker to stop unwanted phone calls, even whilst waiting for action from the ICO.

Image attributed to: FreeDigitalPhotos.net Photostock

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