Building a good website requires more than just a techy webmaster. You need to understand what design and organization elements to include, and how that’s used and perceived by your target audience.
Whether you are a professional web designer or a business owner building a site, this article gives you some tips on how to avoid the common pitfalls that people make when they are designing their website. Read on to discover five common web design mistakes you don’t want to make.
- Your Site Is Not Mobile Friendly
According to a report on Entrepreneur.com, over 60 percent of all Google searches are performed on mobile devices. If someone goes to your site but can’t purchase something because of a plug-in, you have lost business. Google has actually implemented a new algorithm update for mobile devices, which will take place April 21, so this is something you should be looking to fix anyway. If you don’t, you could risk the ultimate consequence, which is having your site rank incredibly low.
- Use Color Wisely
A neutral color palette can help your site appear more clean, elegant, and modern. Stick to a three-color palette. In addition, you should use your color strategically. For example, implementing small dashes of color for your graphics and headlines helps to direct customers to your most important content.
- A Flash Intro You Can’t Skip
The flash intro is totally outdated. It can be extremely aggravating to go a site, where you have to sit through 10 minutes of a flash intro. It’s a sure fire way to turn off your visitors. Having a lengthy flash intro will prevent your visitor from getting what they need. Let’s be clear. There’s nothing wrong with a flash. You just need to give your visitors the option of turning it off.
- Your Website is Cluttered
The old adage, simplicity is best, has never been more true when it comes to web design. Make sure your content has breathing room. Pick the appropriate margins so that it helps with focus and readability. Too much text is distracting. Be sure to break up your text with bigger sub headings and readable paragraphs. You may also want to use images or icons, in place of text, to communicate your point as well.
This seems like it would be common sense, but security is one of the most important components of a well designed website. Do not ever store data, such as Social Security numbers, home addresses, or credit card information, on a site that may compromise the privacy of your customers or your business.
Designing an excellent website will helps you look more polished and professional. So don’t skimp on taking the time to design a high quality website. Remember, content is king, stick to a simple format, and make sure your brand and messaging are clear. If you keep those tips in mind, you will generate more business, and have a website that you can be proud of.