Your website’s ‘About Us’ page is undeniably one of the most important parts of your website. Unfortunately, however, many webmasters create a quick description of their company and then forget about it. This isn’t a good idea, as you’d be surprised how many website visitors will check out an ‘About Us’ page before purchasing anything from a company. If your ‘About Us’ page hasn’t been touched since you launched your website, you could be losing out on a lot of sales and potential social media followers. If you want to make some changes, keep reading for some tips on what you need to implement.
Make a Human Connection
Your ‘About Us’ page is the one true space you have to talk about your company from a human perspective. So make sure you talk about your business, and explain why it is the best solution. Talk about how long your company has been around, who it serves, and what your mission is. Also make sure to include your address, especially if you are planning on a local SEO campaign. It’s important to make sure your ‘About Us’ page reflects your organisation, so make sure your wording is appealing to your demographic.
Lots of people now look for references before deciding to buy something from a company. So use your ‘About Us’ page to establish credibility. Don’t be afraid to brag about the customers you have worked with in the past, or include a few testimonials. You should also talk about any awards or nominations your company has received, as well as any other interesting facts that may be appealing to your audience.
Incorporate Social Media
People who like a company will often be willing to follow them on social media. So make sure to include links to your social media pages on your ‘About Us’ page. Social networking sites offer a form of free advertising, especially when you have lots of followers, so it’s wise to take full advantage of this at every opportunity. If your company is large enough, you may even want to consider hiring someone just to look after your social media pages as these platforms are great for networking as well as marketing.
Consider Hiring a Professional
If you don’t feel like you can write great content for your ‘About Us’ page, it is worth considering hiring someone to do the job for you. A professional copywriter can write an ‘About Us’ page that is catchy, witty, and perhaps more importantly, optimised for SEO. If you are already spending money on a marketing strategy, you should easily be able to afford to hire a copywriter. Many businesses believe they are worth their weight in gold!
Whether you are a small home-based business, or a large multi-national corporation, your website’s ‘About Us’ page is likely to be one of the most visited pages on your website. So don’t ignore it in favour of more important tasks. You’ll be sorry that you did.