A digital catalog publishing software program does more than let you churn out beautifully designed catalogs and magazines. It helps you cut costs on more than one front. In this respect, this piece of software is ideal for owners of entrepreneurial start-ups and small business owners who do not have big budgets but nevertheless, are ambitious and want to catapult their businesses to the next level. In fact, in a volatile economy, every—small, medium, and large—are on the lookout for cost-cutting measures. You too may be keen to know how a digital catalog publishing software program can help you save resources. Here’s how:
v By doing away with the need to hire full-fledged coding teams. A digital catalog publishing software program makes it easy for you to design multimedia-rich and interactive catalogs. High-resolution images, interactive animations, and videos can be easily embedded in a digital catalog without complicated coding procedures.
- What is more, you don’t need advanced coding knowledge to be able to exploit the full range of features of a digital catalog—incorporating social media share buttons, linking one catalog to other catalogs in different brand environments, and integrating shopping carts in various brand environments with a single e-Commerce site. A digital catalog publishing software program thus saves you the expenses of hiring highly skilled programmers and other coding experts.
v By doing away with the need to spend a fortune on social media marketing efforts. The presence of social media sharing buttons in a catalog created by a piece of digital catalog publishing software encourages viewers to share their favorite content to inspire their friends on various social media networks. So, your content has a chance to go viral and you can reach out to newer segments of your target audience without needing to invest anything extra on social media marketing. What is more, the viewer who shares your content in a way becomes your brand ambassador because individuals on social networking channels are known to be influenced more by the recommendations of their friends than by marketing messages by businesses.
v By bringing in more accuracy to lead generation and lead nurturing efforts. A digital catalog publishing software program enables you to create product catalogs that can measure audience behavior like how they interact with your content and other details like the products that have been bought most frequently. These vital bits of information help your marketers identify individuals who are or would be most interested in your offerings so that they can send targeted messages that are more effective in invoking or instigating conversions. You can thus save a lot with the efficiency imparted to these lead generation and lead nurturing efforts.
The digital catalog publishing software program opens the door for business owners so they can save a lot of resources on developmental and marketing efforts and they can then direct these resources to achieve more of their corporate goals.