This is the 21st century. Gone are the days of thumbing through the trusty Yellow Book for a local business that caters to whatever we happen to need at the moment. Now we pick up our tablet or smartphone, do a quick search, and expect to find the names of local businesses, a description of their services, and commentary by customers. It is imperative for a today’s businesses to be visible to those searching through online directories. Listing with one directory alone won’t make the grade; you’re letting the online searchers pass you by.
Get yourself listed
Getting listed for free in online directories only costs you in terms of time. You have to look through the jungle of directories to find the ones offering to list at no charge. We’ve found a sampling of them here, listing them in no particular order:
- eLocal.com. This site allows customers to search local listings from anywhere in the United States. You can advertise your business within categories that are searchable.
- BizHWY. Here, you can list your business by state. You can provide a link to your email, your website, and a link to Google maps so customers can find you easily.
- Local.com. This site lets customers search for local businesses, shopping, events and activities.
- Google My Business. It’s Google. It’s free. Does anything else need to be said?
- Business Line Directory. This site offers you the choice of free listing or a paid service. They offer a range of individualized solutions for advertising needs.
- LocalDatabase. You can list here for free or you can enroll in one of their paid programs. This site is easy to navigate and allows listings for any state.
- Thumbtack. This site does not exactly fit the mold of a traditional search engine. Here, businesses sign up for free to be placed in the service database. Potential customers then input the type of service or product they are looking to find, and the site matches the customer to businesses listed in its database. The business sends a quote directly to the potential customer along with contact information. Modern, tech savvy, appealing to the millennial in all of us.
- EZlocal.com. Entering your phone number lets you see if your business is already listed with this service. If not, you can get a free listing that lets customers search by business name, service provided or city, state or ZIP code.
- LocalPAGES. Want to add a logo or picture to your free business listing? This site lets you add an image to your listing, as long as it is no larger than 1MB.
- Yahoo Small Business. It’s Yahoo. It’s a free listing. That’s a really nice place to list your local business. You have to scroll all the way to the bottom to find the link to sign up for the free listing, but it is there.