Search engine optimization, also known as SEO, is the process of building traffic from organic, or free, search engine results. As you can imagine, in a world of advertising where nothing is really free, it can be an overwhelming topic to a technology novice. Basically, when you search for something on Google or any other […]
Read more "3 Core SEO Tips For Newbies To Websites"As most people who run their own websites know, one of the basic rules of content is that yours has to be unique. Whether your site is a commercial endeavour in its own right, is intended to promote a business, or even if your site is not run for profit, you want as many relevant […]
Read more "Why Is Duplicate Content Such A Problem for SEO?"A lot of people are confused by local SEO. In reality, however, the principles are quite easy to grasp. There isn’t a magical formula that makes these SEO strategies work. Rather, it involves hard and consistent work. What matters, however, is that if you do it right, the effects on the page ranking and authority […]
Read more "A Quick Checklist for Your Local SEO"As search engines keep evolving, internet marketers should continuously improve their skills to keep up with their best efforts. According to recent reports, 75% of the links on which the users click are due to SEO. Inbound leads also cost 61% less than the outbound leads, which come due to cold calling. Not only that, […]
Read more "Expert search engine optimization techniques to watch out for in 2015"When you work on your SEO to improve your visibility in the search engines, your main focus is naturally on doing everything possible to make sure you stick to Google’s guidelines and avoid penalties. So what happens when someone targets your site with damaging SEO tactics? Unfortunately, the results can be disastrous. Negative SEO is […]
Read more "Negative SEO: Detecting and Correcting a Growing Threat to Your Website"In this century, as the number of people and organizations who engaged in business continues to rise, the number of websites is also increasing. That’s because, the World Wide Web is now the means of advertising and marketing of products or services of many businesses. With the increase of number of websites, the competition also […]
Read more "Reputable SEO Company Produces Better Marketing Results"In 1999, a company called Google decided to pilot an advertising program. The program featured ad prices based on cost-per-impression (CPM), and Google sold the ads using a team of sales reps. In 2000, the dotcom bubble burst, sending Internet advertising revenue down. For a while, Google considered selling all of its inventory to DoubleClick. […]
Read more "5 Google AdWords Changes That You Need to Know"